Англо-русский экономический словарь.
repeat buying — repeat purchase from the same store … English contemporary dictionary
Repeat Sales — A purchase made by a consumer that replaces a previous purchase that has been consumed. Repeat sales often play a role in brand loyalty. If a consumer purchases and is happy with a particular brand of automobile, for example, he or she may… … Investment dictionary
Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of … Wikipedia
Fourt-Woodlock equation — The Fourt Woodlock equation (sometimes misspelled Fort Woodlock Equation) is a market research tool to describe the total volume of consumer product purchases per year based on households which initially make trial purchases of the product and… … Wikipedia
Double jeopardy (marketing) — Double jeopardy is an empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time period and also lower brand loyalty. The term was originally coined by social scientist… … Wikipedia
Andrew Ehrenberg — Infobox Person name = Andrew S.C. Ehrenberg caption = birth date = birth date and age|1926|5|1 birth place = Southall, Middlesex, UK death date = death place = other names = known for = occupation = Academic, Research Professor at London South… … Wikipedia
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Loyalty program — – Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially beneficial to the firm.[1] Various loyalty cards In marketing generally and in retailing more… … Wikipedia
Loyalty — For other uses, see Loyalty (disambiguation). Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be … Wikipedia
Scrip — issued by the Capitol Hill Baby Sitting Co op, worth ½ hour of babysitting time. Scrip is an American term for any substitute for currency which is not legal tender and is often a form of credit. Scrips were created as company payment of… … Wikipedia
